October 31, 2006

The ‘Tute

Filed under: nerd, video — ted @ 2:24 pm

I read about this in the Guardian, instead of knowing about it from YouTube, and I don’t know whether to be ashamed of my backwardness or proud of my choice of content…

The video in question was produced out by the Hong Kong Institute of Certified Public Accountants in attempt to freshen up their image, and that of accountants in general. The results are hard to handle:

I can’t get enough of the first rhyme: “Well I’m a CPA and that’s what I do / I know it doesn’t sound sexy to you.”

Along with the rap video, the ‘Tute has re-launched its staid magazine, Hong Kong Accountant, as “A Plus”.

The cover of its first post-makeover issue showed a group of sharply-dressed accountants with attitude, with the headline: “Accountants just got cool”.

The aim, according to the HKICPA, was to show that accounting is a “dynamic profession.”

A dynamic failure, I would say. Let this be a lesson to any of you considering a career in finance.


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